Top 5 Benefits of Blogging & Creating a Compelling Brand Story For Your Business.
At SavvyDesk we are often asked to help with content strategy and blog writing for small businesses who are at the start of their marketing journey. One of the first questions we get asked is - Why do I need a Blog?
Businesses large or small need to engage with their customers build brand awareness and be chameleon-like in the evolving world of customer needs and technology. Despite the surge in social media marketing, having a strong web presence is still at the fore of a holistic and dynamic marketing strategy.
Blogging remains one of the most effective ways of communicating with your customers by providing a consistent narrative of thought-provoking, purposeful and relevant content.
We often explain to clients that blogging is not only a powerful way of driving traffic to their site and creating a compelling brand story, but also helps validate expertise demonstrate authority and create real opportunities.
Check out my top 5 benefits of blogging:
Content is king - When it comes to SEO content is still your friend and blogging is one of the key ways to attract your online audience. Blogging promotes your products or services and gives your prospects something of value at the start of the buyer journey. All search engines love fresh content and fresh, relevant content provides Google, Bing et al with juicy content to index. In short - it's how you get found out in the murky waters of the web!
Connect with your customers - Engaging your audience is key to developing and retaining great and ongoing customer relationships. Blogging high quality, relevant content allows you to connect with your customers on a personal level and build trust. You are more likely to make a buying decision from someone you trust.
Demonstrate market expertise - Establish your business as a market leader with thought-leadership content which reinforces trust and shows you have industry clout. Demonstrating consistent knowledge and expertise through a blog helps make you the 'go to' business for valuable information and creates opportunities by starting conversations with customers through blog comments for example.
Create brand awareness - Blogging creates brand awareness which is vital to marketing strategy. Connecting your brand and customers via a blog is fundamental in communicating your brand message in a unique and engaging way that is not always easy with other marketing mechanisms. Blogs allow you to connect your brand persona to your buyer by revealing your vision, character, credibility and personality.
Reach a wider audience - Creating a blog gives you the ability to be able to share to a much wider audience. Sharing the link to your blog via social media has organic reach driving traffic to your site and increasing your subscribers and followers.
Community nurturing is important and If you need to increase your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy. When it comes to small businesses, blogging is virtually a must. If you don't have the time, resources, or expertise to write blog content you can outsource some or part of that to a trusted partner.
If you would like to find out how SavvyDesk can help you with your marketing strategy